Sooner or
later, most homeowners will be in a position to sell their home. This report
summarizes the top five mistakes that home sellers make, simply because the
experience is new to them.
Mistake
#1. Using a Real Estate Agent Instead Of
a Realtor
When you're looking for help buying or selling property, it's important to
remember that the terms "real estate agent" and "Realtor"
are not synonymous.
To
be a Realtor, you must be a member in good standing of the National Association
of Realtors (NAR). The equivalent
organization in Canada is the Canadian Real Estate Association (CREA). Both are non-profit trade organizations that
promote real estate information, education and professional standards.
NAR
and CREA members adhere to a strict code of ethics founded on the principle of
providing fair and honest service to all consumers. Realtor business practices are monitored at
local levels. Arbitration and
disciplinary systems are in place to address complaints from the public or
board members. This local monitoring
keeps Realtors directly accountable to the individual consumers they serve.
The
National Association of Realtors also has earned a strong reputation for
actively championing private property rights and working to make home ownership
affordable and accessible.
Mistake
#2. Failing to Maximize the "Curb
Appeal" of Your Home
When you're preparing your house for sale, remember the importance of first
impressions. A buyer's first impression
can determine whether they’ll choose to look inside. It’s estimated that more than that 50% of
shoppers decide to purchase a home even before they get out of their car. With that in mind, be sure to stand outside your
home and take a realistic "fresh look." Then ask yourself (and your Realtor) what you
can do to enhance the "curb appeal.” It could make a significant difference in your
final sales price as well as the speed of your sale.
Mistake #3. Not Appreciating the
Buyer’s Point of View
Unreasonable
though it may be, a prospective buyer would like to see a perfect home from top
to bottom and inside and out. To improve
the likelihood of an easy, fast and profitable home sale, we suggest that you attend
to the following items:
On the outside
- Sweep the front walkway.
- Remove newspapers,
bikes and toys.
- Park extra cars away
from the property.
- Trim back the shrubs.
- Apply fresh, clean
paint on your home, wooden fence, and outbuildings.
- Clean windows and
window coverings.
- Maintain sprinkler
systems.
- Maintain sealants around
windows and doors.
- Make sure roof and
gutters are clean and in good condition.
- Mow the lawn
frequently and plant flowers.
- Keep pet areas clean.
- Take down
out-of-season decorations.
On the inside
- The kitchen and
bathroom should look and smell clean.
- Vacuum rugs and
carpets (and have them professionally cleaned, if necessary).
- Place fresh flowers
in the main rooms.
- Put away dishes,
unless setting a formal display for decoration.
- Make all beds and put
away clothing.
- Open drapes and turn
on lights for a brighter feel.
- Straighten closets.
- Put away toys.
- Turn off televisions.
- Play soft music on
the radio/stereo.
- Keep pets out of the
way and pet areas clean and odor-free.
- Secure jewelry, cash,
prescription medication and other valuables.
- Consider removing unnecessary
furniture and appliances from counter tops to create a greater sense of
space.
- Consider baking
cookies or lighting scented candles to create a homey atmosphere.
Mistake
#4. Thinking You Need To be In the Home
to Provide Details to Prospective Buyers
Allow your Realtor to do his or her job without you on site. Most potential buyers feel more comfortable if
they can speak freely to the real estate professional without the owner
present. If people unaccompanied by an
agent would like to see your property, refer them to your real estate
professional for an appointment.
Mistake #5. Over-Pricing Your Home
Perhaps the most challenging aspect of selling a home is listing it at the
correct price. It's one of several areas
where the assistance of a skilled real estate consultant can pay for itself
versus trying to sell your home yourself.
If the
listing price is too high, you'll miss out on a percentage of buyers looking in
the range where your home should be priced. Some people think that if they leave some
“wiggle room” in the price, they'll always have the opportunity to negotiate
and accept a lower offer. However, chances
are the offers won't even come in, because the buyers who would be most
interested in your home have been scared off by the price, and won’t even take
the time to consider it. By the time you
correct the price, you've already missed exposure to a group of potential
buyers.
The
listing price becomes even trickier to set when prices are quickly rising or
falling. It's critical to be aware of
where and how fast the market is moving – both when setting the price and when
negotiating an offer. An experienced,
well-trained real estate consultant is always in touch with market trends – often
even to a greater extent than appraisers, who typically focus on what a
property is worth if sold as is, right now.